Label This

Label This

By digitizing thousands of wine labels collected by famed professor Maynard Amerine, UC Davis has shone a light on how his travels and exhaustive pursuit of the craft of winemaking influenced generations of winemakers around the world. Our Label This web application has put people in touch with these labels, allowing them to imagine what a pre-Prohibition California wine might have looked like, or bringing to life wine from Fascist Germany. Amerine’s labels give life to the history of wine.