The Online Strategy team at the UC Davis Library repositions Library data for the digital age. 

Online Strategy combines technical infrastructure and digital operations (online catalog and digitization) with a publicly engaged tech, design, and outreach team focused on leveraging the library’s expertise to forge broader access to campus research, knowledge, and historical collections. The team applies new technologies that enable innovative uses of collections and data that advance our mission of providing access to knowledge and the scholarly record.

Label This
By digitizing thousands of wine labels collected by famed professor Maynard Amerine, UC Davis has shone a light on how his travels and exhaustive pursuit of the craft of winemaking influenced generations of winemakers around the world. Our Label This! web application has put people in touch with these labels, allowing them to imagine what a pre-Prohibition California wine might have looked like, or bringing to life wine from Fascist Germany. Amerine’s labels give life to the history of wine.

Price The Vintage
We’ve digitized hundreds of catalogs from the famed distributor, Sherry-Lehmann. From the late 1930s through the 1950s, these beautiful illustrated brochures list prices from thousands of now rare bottles, helping to chart America’s appreciation for wine from France, Spain, Italy, and beyond. Help us make it searchable by transcribing the information that you see on the pages.

Wine Search
We have created an application to help search the results from Price The Vintage and eventually, from Label This. The more data entered, the more robust the search results. So help us Price The Vintage!

Peter Brantley
Director of Online Strategy
Peter Brantley
Director of Online Strategy
Quinn Hart
Digital Applications Manager
Kimmy Hescock
User Experience Designer
Justin Merz
Research Support Engineer

Who/What is Sherry-Lehmann

The catalogs from Sherry-Lehmann are the backbone of our recently created, Price the Vintage, an application built to help crowdsource the extraction of historic prices from ...

December 03, 2017

Image Recognition + Label This

If the 5,000 labels in the Professor Amerine wine label collection is any indication, it can take a lot of bottles to become an educated wine ...

August 05, 2016

A short history on wine making in California

The story of wine in California begins with the story of the Spanish in California. Vineyard planting in the state began with the Spanish Franciscan Missionaries starting with ...

July 05, 2016

A Toast on Amerine’s 105th Birthday: Great California Wines

October 30 marks the 105th birthday of our favorite wine label collector, Maynard Amerine, which got us thinking about what Amerine might have picked to toast himself ...

October 27, 2016

All about Labels: Drink Them With Your Eyes

Drink Wine, Not Labels – Dr. Maynard Amerine Despite admonishments about books and covers, for most of us, looks do indeed count. Which is why odds ...

July 03, 2016

A Toast to Fallen Redwoods

One of our early winter storms this year has toppled a California’s giant: the iconic Pioneer Cabin Tree in Calaveras Big Trees State Park. The tree, more than an ...

January 13, 2017