Using Digital Signs
The UC Davis Library has digital signs prominently displayed in each of its buildings as a way to share information about:
- Library events, services, resources and space
- Campus news, academics and events
All content must be related to the campus and to campus activities and events.
Audience: Library visitors, over 90% of whom are students.
Who Can Post: Only campus units and registered student organizations may post content on the digital signs. In service to our users, library administration strives to maintain a balance between library and other campus news, events and information.
Length of Time: In the interest of equitably managing a shared resource and ensuring information remains current, a sign promoting a given event or message may be posted for:
- Up to 4 weeks
- For information of long-term or ongoing interest, 1 week per month, with the details being refreshed, if possible, to maintain currency, specificity and relevance.
Any exceptions must be approved by the Director of Communications or the Deputy University Librarian and Chief Operating Officer.
The library reserves the right to review, approve and deny the content submitted for projection. This approval will be managed within the library administration office according to the standards noted here.
Eligible UC Davis units and organizations must send submissions to the library via the Digital Sign Request Form.
Submission via this form does not guarantee that the announcement will appear on a library digital sign.
- To be guaranteed a response and action by a specific date, please submit content files at least two weeks in advance of posting. Indicate dates for posting and removal.
- Applications for announcements will be reviewed and considered for approval consistent with relevant university policies and procedures. The library retains the right to review, approve and deny the content submitted for projection.
- Requests are approved on a space-available basis. Requests may be denied based on lack of available space or failure to comply with guidelines and policies.
- Files submitted in any format are not to exceed 30 seconds unless approved by the library’s Associate Director of Communications.
- Files must be submitted in a ready-to-post format, noted below.
- Video files should be submitted via request form.
- For optimum viewing, submit image or video files with dimensions w1920 x h1080 pixels.
- Text should be font size 18 or larger.
- The digital sign can display images and video. The following file types are supported:
- Video: MP4, AVI, MPG plus SWF (flash), MPG
- Image: JPG (preferred), TIF, PNG
- Please make sure the aspect ratio of the output file(s) is 16:9 and colors are RGB (not CMYK).
Exceptions to the above policies and practices may be granted at the discretion of library administration.
Remember that slides display for only seconds and people view them in passing. With that in mind:
- Keep content brief and to the point: what, who, when, where, how.
- Put a headline on each slide.
- Minimal text is best and can be paired with interesting/colorful/high impact graphics.
- Limit to one announcement, event or feature per slide.
Using someone else’s photos, fonts, songs, etc. without permission is a violation of copyright.
- Always look for license or copyright information.
- Lack of information does not imply permission.
- Use only media that has availability and restrictions clearly posted.
- Obtain permissions from the legal owner when necessary.
- Avoid media that uses celebrities, book/movie/game characters, non-UC logos, etc.
- Consider using Creative Commons to help you find media that meets copyright guidelines.
Assume it’s protected: As a general rule, it is wise to operate under the assumption that all works are protected by either copyright or trademark law unless conclusive information indicates otherwise. A work is not in the public domain simply because it has been posted on the Internet (a popular fallacy) or if it lacks a copyright notice (another myth).